Social Media and Outbound Ticket Sales: Examining Social Media Strategies Among Top-Performing Salespeople
نویسندگان
چکیده
منابع مشابه
Social Media, Traditional Media, and Music Sales
Motivated by the growing importance of social media, this paper examines the relationship between new media, old media, and sales, in the context of the music industry. In particular, we study the interplay between blog buzz, radio play and music sales, at both the album and song levels of analysis. We employ the Panel Vector Auto-regression (PVAR) methodology, an extension of vector auto-regre...
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ژورنال
عنوان ژورنال: Journal of Applied Sport Management
سال: 2016
ISSN: 2327-0187
DOI: 10.18666/jasm-2016-v8-i4-7263